Edd Hopkinson
Senior Designer
Visualising the creative process
Bringing music to life with a visual style that represents artists and sound sympahetically.
Creative Concept
Design
Motion
Created for Typo DNB
Challenge
Drum & Bass artist, Typo, wanted a way to visualise the internal conflict that occurs throughout their music making process. An ever changing mindset with moments of intense clarity contrasted with feelings of self doubt, anxiety and imposter syndrome.
Concept sketches
Expressive typography was used to visualise the contrast between clarity, self-doubt, and anxiety. Shifting between legible and distorted, illegible type to visually represent the mental transition from confidence to anxiety to self-doubt.
Key framing emotional states
Key frames were created exploring different ways the typography could be distorted to visualise different feelings and emotions.
Animating between states
Using motion to highlight tension, the changing letter forms mirror how thoughts can move from focused and clear to overwhelming and chaotic.
Inspiring release artwork
Stills were taken from the animation and matched with musical themes; creating a starting point for the release artwork.
Inverted designs were produced to further highlight the contrast between positive and negative feelings experienced during the creative process.
Edd Hopkinson
Senior Designer
Visualising the creative process
Bringing music to life with a visual style that represents artists and sound sympahetically.
Creative Concept
Design
Motion
Created for Typo DNB
Challenge
Drum & Bass artist, Typo, wanted a way to visualise the internal conflict that occurs throughout their music making process. An ever changing mindset with moments of intense clarity contrasted with feelings of self doubt, anxiety and imposter syndrome.
Concept sketches
Expressive typography was used to visualise the contrast between clarity, self-doubt, and anxiety. Shifting between legible and distorted, illegible type to visually represent the mental transition from confidence to anxiety to self-doubt.
Key framing emotional states
Key frames were created exploring different ways the typography could be distorted to visualise different feelings and emotions.
Animating between states
Using motion to highlight tension, the changing letter forms mirror how thoughts can move from focused and clear to overwhelming and chaotic.
Inspiring release artwork
Stills were taken from the animation and matched with musical themes; creating a starting point for the release artwork.
Inverted designs were produced to further highlight the contrast between positive and negative feelings experienced during the creative process.
Edd Hopkinson
Senior Designer
Visualising the creative process
Bringing music to life with a visual style that represents artists and sound sympahetically.
Creative Concept
Design
Motion
Created for Typo DNB
Challenge
Drum & Bass artist, Typo, wanted a way to visualise the internal conflict that occurs throughout their music making process. An ever changing mindset with moments of intense clarity contrasted with feelings of self doubt, anxiety and imposter syndrome.
Concept sketches
Expressive typography was used to visualise the contrast between clarity, self-doubt, and anxiety. Shifting between legible and distorted, illegible type to visually represent the mental transition from confidence to anxiety to self-doubt.
Key framing emotional states
Key frames were created exploring different ways the typography could be distorted to visualise different feelings and emotions.
Animating between states
Using motion to highlight tension, the changing letter forms mirror how thoughts can move from focused and clear to overwhelming and chaotic.
Inspiring release artwork
Stills were taken from the animation and matched with musical themes; creating a starting point for the release artwork.
Inverted designs were produced to further highlight the contrast between positive and negative feelings experienced during the creative process.
Edd Hopkinson
Senior Designer
Visualising the creative process
Bringing music to life with a visual style that represents artists and sound sympahetically.
Creative Concept
Design
Motion
Created for Typo DNB
Challenge
Drum & Bass artist, Typo, wanted a way to visualise the internal conflict that occurs throughout their music making process. An ever changing mindset with moments of intense clarity contrasted with feelings of self doubt, anxiety and imposter syndrome.
Concept sketches
Expressive typography was used to visualise the contrast between clarity, self-doubt, and anxiety. Shifting between legible and distorted, illegible type to visually represent the mental transition from confidence to anxiety to self-doubt.
Key framing emotional states
Key frames were created exploring different ways the typography could be distorted to visualise different feelings and emotions.
Animating between states
Using motion to highlight tension, the changing letter forms mirror how thoughts can move from focused and clear to overwhelming and chaotic.
Inspiring release artwork
Stills were taken from the animation and matched with musical themes; creating a starting point for the release artwork.
Inverted designs were produced to further highlight the contrast between positive and negative feelings experienced during the creative process.
Edd Hopkinson
Senior Designer
Visualising the creative process
Visualising the inner struggle of the creative process with a sympathetic visual style representing artist and sound.
Creative Concept
Design
Motion
Created for Typo DNB
Challenge
Drum & Bass artist, Typo, wanted a way to visualise the internal conflict that occurs throughout their music making process. An ever changing mindset with moments of intense clarity contrasted with feelings of self doubt, anxiety and imposter syndrome.
Concept sketches
Expressive typography was used to visualise the contrast between clarity, self-doubt, and anxiety. Shifting between legible and distorted, illegible type to visually represent the mental transition from confidence to anxiety to self-doubt.
Key framing emotional states
Key frames were created exploring different ways the typography could be distorted to visualise different feelings and emotions.
Animating between states
Using motion to highlight tension, the changing letter forms mirror how thoughts can move from focused and clear to overwhelming and chaotic.
Inspiring release artwork
Stills were taken from the animation and matched with musical themes; creating a starting point for the release artwork.
Inverted designs were produced to further highlight the contrast between positive and negative feelings experienced during the creative process.