Edd Hopkinson
Senior Designer
Menu
— Surreal & RawFunk
Project title goes here
Quick project summaery goes here
Roles • go • here
— Overview
Make it 'us'
Drum & Bass duo Surreal & RawFunk wanted a brand identity that reflected the strength and power of their music whilst remaining simple, bold, and recognisable.
I was asked to come up with an initial identity concept to be used across multiple touch points.
— Concept
Sound to vision
The core principle of the design was to visually represent sound. Both the power and weight generated by the music and also as a representation of the producers themselves.
Morse code notation for S & R created this link as a powerful visual mark to serve as the backbone of their identity. Paired with heavy set cracked concrete texture embodies the weight and power in their music.
— Considerations
Scalability
It was important that the logo carried its strength through to digital platforms where music discovery is so important. It's impact needed to be felt on platforms such as Soundcloud and Beatport, the main platforms Surreal & RawFunk use to promote their music.
Another important consideration was how the branding appeared in DJ software such as Traktor. With DJs being able to carry thousands of tracks at once a quickly recognisable logo was essential to aid DJs in quickly selecting Surreal & Rawfunk's tracks.
Projects
CV
© 2025 Edd Hopkinson
Edd Hopkinson
Senior Designer
Menu
— Surreal & RawFunk
Project title goes here
Quick project summaery goes here
Roles • go • here
— Overview
Make it 'us'
Drum & Bass duo Surreal & RawFunk wanted a brand identity that reflected the strength and power of their music whilst remaining simple, bold, and recognisable.
I was asked to come up with an initial identity concept to be used across multiple touch points.
— Concept
Sound to vision
The core principle of the design was to visually represent sound. Both the power and weight generated by the music and also as a representation of the producers themselves.
Morse code notation for S & R created this link as a powerful visual mark to serve as the backbone of their identity. Paired with heavy set cracked concrete texture embodies the weight and power in their music.
— Considerations
Scalability
It was important that the logo carried its strength through to digital platforms where music discovery is so important. It's impact needed to be felt on platforms such as Soundcloud and Beatport, the main platforms Surreal & RawFunk use to promote their music.
Another important consideration was how the branding appeared in DJ software such as Traktor. With DJs being able to carry thousands of tracks at once a quickly recognisable logo was essential to aid DJs in quickly selecting Surreal & Rawfunk's tracks.
Projects
CV
© 2025 Edd Hopkinson
Edd Hopkinson
Senior Designer
— Surreal & RawFunk
Project title goes here
Quick project summaery goes here
Roles • go • here
— Overview
Make it 'us'
Drum & Bass duo Surreal & RawFunk wanted a brand identity that reflected the strength and power of their music whilst remaining simple, bold, and recognisable.
I was asked to come up with an initial identity concept to be used across multiple touch points.
— Concept
Sound to vision
The core principle of the design was to visually represent sound. Both the power and weight generated by the music and also as a representation of the producers themselves.
Morse code notation for S & R created this link as a powerful visual mark to serve as the backbone of their identity. Paired with heavy set cracked concrete texture embodies the weight and power in their music.
— Considerations
Scalability
It was important that the logo carried its strength through to digital platforms where music discovery is so important. It's impact needed to be felt on platforms such as Soundcloud and Beatport, the main platforms Surreal & RawFunk use to promote their music.
Another important consideration was how the branding appeared in DJ software such as Traktor. With DJs being able to carry thousands of tracks at once a quickly recognisable logo was essential to aid DJs in quickly selecting Surreal & Rawfunk's tracks.
Edd Hopkinson
Senior Designer
© 2025 Edd Hopkinson
Edd Hopkinson
Senior Designer
— Surreal & RawFunk
Project title goes here
Quick project summaery goes here
Roles • go • here
— Overview
Make it 'us'
Drum & Bass duo Surreal & RawFunk wanted a brand identity that reflected the strength and power of their music whilst remaining simple, bold, and recognisable.
I was asked to come up with an initial identity concept to be used across multiple touch points.
— Concept
Sound to vision
The core principle of the design was to visually represent sound. Both the power and weight generated by the music and also as a representation of the producers themselves.
Morse code notation for S & R created this link as a powerful visual mark to serve as the backbone of their identity. Paired with heavy set cracked concrete texture embodies the weight and power in their music.
— Considerations
Scalability
It was important that the logo carried its strength through to digital platforms where music discovery is so important. It's impact needed to be felt on platforms such as Soundcloud and Beatport, the main platforms Surreal & RawFunk use to promote their music.
Another important consideration was how the branding appeared in DJ software such as Traktor. With DJs being able to carry thousands of tracks at once a quickly recognisable logo was essential to aid DJs in quickly selecting Surreal & Rawfunk's tracks.
Edd Hopkinson
Senior Designer
© 2025 Edd Hopkinson
Edd Hopkinson
Senior Designer
— Surreal & RawFunk
Building an identity that resonates
Creating an identity concept that represents the strength and power of the music.
Creative Concept • Design
— Overview
Make it 'us'
Drum & Bass duo Surreal & RawFunk wanted a brand identity that reflected the strength and power of their music whilst remaining simple, bold, and recognisable.
I was asked to come up with an initial identity concept to be used across multiple touch points.
— Concept
Sound to vision
The core principle of the design was to visually represent sound. Both the power and weight generated by the music and also as a representation of the producers themselves.
Morse code notation for S & R created this link as a powerful visual mark to serve as the backbone of their identity. Paired with heavy set cracked concrete texture embodies the weight and power in their music.
— Considerations
Scalability
It was important that the logo carried its strength through to digital platforms where music discovery is so important. It's impact needed to be felt on platforms such as Soundcloud and Beatport, the main platforms Surreal & RawFunk use to promote their music.
Another important consideration was how the branding appeared in DJ software such as Traktor. With DJs being able to carry thousands of tracks at once a quickly recognisable logo was essential to aid DJs in quickly selecting Surreal & Rawfunk's tracks.
Edd Hopkinson
Senior Designer
© 2025 Edd Hopkinson