Edd Hopkinson
Senior Designer
Menu
I’m a digital designer with over 15 years experience.I explore creative ideas, craft digital experiences, and ask tough questions to understand design problems.
I specialise in:
Visual Design
Design Systems
UI Design
Content Design

Creating a visual identity for an evolving brand
Coming soon...

Vodafone Design Language
Case Study
Redesigning Vodafone broadband
Case Study

Visualising the creative process

Redesigning the Morrisons experience
Building an identity that resonates
John Lewis Fashion

Market Street experience
References
Working with Edd at Vodafone has been exceptional. His design expertise truly shines in how he masterfully unified our brand elements into a comprehensive digital branding guide. By seamlessly integrating our reference designs, brand guidelines, and design system into one cohesive online resource, Edd created an invaluable tool for our team.
M Smith
Design Systems Lead @ Vodafone
Edd is a very talented designer with great experience of delivering robust design vision at scale. He is a great collaborator and communicator when working with others as well as demonstrating design value.
Simon Buckland
UX Chapter Lead @ Vodafone
I had the pleasure of working with Edd at Vodafone, where he was a well-respected and highly valued member of the team. He played a key role in shaping the design culture, frequently contributing to huddles and sharing his expertise through insightful presentations.
Chris Mellish
Head of Design @ Vodafone
Projects
CV
© 2025 Edd Hopkinson
Edd Hopkinson
Senior Designer
Menu
I’m a digital designer with over 15 years experience.I explore creative ideas, craft digital experiences, and ask tough questions to understand design problems.
I specialise in:
Visual Design
Design Systems
UI Design
Content Design

Creating a visual identity for an evolving brand
Coming soon...

Vodafone Design Language
Case Study
Redesigning Vodafone broadband
Case Study

Visualising the creative process

Redesigning the Morrisons experience
Building an identity that resonates
John Lewis Fashion

Market Street experience
References
Working with Edd at Vodafone has been exceptional. His design expertise truly shines in how he masterfully unified our brand elements into a comprehensive digital branding guide. By seamlessly integrating our reference designs, brand guidelines, and design system into one cohesive online resource, Edd created an invaluable tool for our team.
M Smith
Design Systems Lead @ Vodafone
Edd is a very talented designer with great experience of delivering robust design vision at scale. He is a great collaborator and communicator when working with others as well as demonstrating design value.
Simon Buckland
UX Chapter Lead @ Vodafone
I had the pleasure of working with Edd at Vodafone, where he was a well-respected and highly valued member of the team. He played a key role in shaping the design culture, frequently contributing to huddles and sharing his expertise through insightful presentations.
Chris Mellish
Head of Design @ Vodafone
Projects
CV
© 2025 Edd Hopkinson
Edd Hopkinson
Senior Designer
I’m a digital designer with over 15 years experience.I explore creative ideas, craft digital experiences, and ask tough questions to understand design problems.
I specialise in:
Visual Design
Design Systems
UI Design
Content Design

Creating a visual identity for an evolving brand
Coming soon...

Vodafone Design Language
Case Study
Redesigning Vodafone broadband
Case Study

Visualising the creative process

Redesigning the Morrisons experience
Building an identity that resonates

Market Street experience
John Lewis Fashion
References
Working with Edd at Vodafone has been exceptional. His design expertise truly shines in how he masterfully unified our brand elements into a comprehensive digital branding guide. By seamlessly integrating our reference designs, brand guidelines, and design system into one cohesive online resource, Edd created an invaluable tool for our team.
M Smith
Design Systems Lead @ Vodafone
Edd is a very talented designer with great experience of delivering robust design vision at scale. He is a great collaborator and communicator when working with others as well as demonstrating design value.
Simon Buckland
UX Chapter Lead @ Vodafone
I had the pleasure of working with Edd at Vodafone, where he was a well-respected and highly valued member of the team. He played a key role in shaping the design culture, frequently contributing to huddles and sharing his expertise through insightful presentations.
Chris Mellish
Head of Design @ Vodafone
Edd Hopkinson
Senior Designer
© 2025 Edd Hopkinson
Edd Hopkinson
Senior Designer
I’m a digital designer with 17 years of experience. I explore creative ideas, craft digital experiences, and ask thoughtful questions to understand design challenges.
I specialise in:
Visual Design
Design Systems
UI Design
Content Design

Creating a visual identity for an evolving brand
Coming soon...

Vodafone Design Language
Case Study
Redesigning Vodafone broadband
Case Study

Visualising the creative process

Redesigning the Morrisons experience
Building an identity that resonates

Market Street experience
John Lewis Fashion
References
Working with Edd at Vodafone has been exceptional. His design expertise truly shines in how he masterfully unified our brand elements into a comprehensive digital branding guide. By seamlessly integrating our reference designs, brand guidelines, and design system into one cohesive online resource, Edd created an invaluable tool for our team.
M Smith
Design Systems Lead @ Vodafone
Edd is a very talented designer with great experience of delivering robust design vision at scale. He is a great collaborator and communicator when working with others as well as demonstrating design value.
Simon Buckland
UX Chapter Lead @ Vodafone
I had the pleasure of working with Edd at Vodafone, where he was a well-respected and highly valued member of the team. He played a key role in shaping the design culture, frequently contributing to huddles and sharing his expertise through insightful presentations.
Chris Mellish
Head of Design @ Vodafone
Edd Hopkinson
Senior Designer
© 2025 Edd Hopkinson
Edd Hopkinson
Senior Designer
I’m a digital designer with 17 years of experience. I explore creative ideas, craft digital experiences, and ask thoughtful questions to understand design challenges.
I specialise in:
Visual Design
Design Systems
UI Design
Content Design

Creating a visual identity for an evolving brand
Coming soon...

Vodafone Design Language
Case Study
Redesigning Vodafone broadband
Case Study

Visualising the creative process

Redesigning the Morrisons experience
Building an identity that resonates

Market Street experience
John Lewis Fashion
References
Working with Edd at Vodafone has been exceptional. His design expertise truly shines in how he masterfully unified our brand elements into a comprehensive digital branding guide. By seamlessly integrating our reference designs, brand guidelines, and design system into one cohesive online resource, Edd created an invaluable tool for our team.
M Smith
Design Systems Lead @ Vodafone
Edd is a very talented designer with great experience of delivering robust design vision at scale. He is a great collaborator and communicator when working with others as well as demonstrating design value.
Simon Buckland
UX Chapter Lead @ Vodafone
I had the pleasure of working with Edd at Vodafone, where he was a well-respected and highly valued member of the team. He played a key role in shaping the design culture, frequently contributing to huddles and sharing his expertise through insightful presentations.
Chris Mellish
Head of Design @ Vodafone
Edd Hopkinson
Senior Designer
© 2025 Edd Hopkinson