Edd Hopkinson
Senior Designer
Menu
About me
Hey, I'm Edd.I’m a passionate digital designer with 17 years of experience. I explore creative ideas, craft digital experiences, and ask thoughtful questions to understand design challenges. I specialise in visual design, design systems, UI, and content design.
I started my career as a Creative on Wieden + Kennedy’s WK Side placement scheme before moving into digital. I’ve worked across agencies and in-house teams, supporting a broad range of household-name brands in retail, FMCG, tech, music, and more.
More recently, at Vodafone, I helped shape the digital design language and drive design system adoption across the business, aligning design teams to a shared design vision and improving consistency across the digital estate.
I’m a keen cyclist—either chasing KOMs outdoors or suffering on Zwift indoors. I’m also a has-been DJ, currently working on new music to make a comeback.
Brand I’ve worked with
Lateral MGMT
Vodafone
Morrisons
Which?
John Lewis
Visa
Dissaronno
Kiddicare
HTC
Travelodge
Emeco
Spitalfields Market
Bombtrack Bike Co.
Surreal & RawFunk
Typo DNB
References
Working with Edd at Vodafone has been exceptional. His design expertise truly shines in how he masterfully unified our brand elements into a comprehensive digital branding guide. By seamlessly integrating our reference designs, brand guidelines, and design system into one cohesive online resource, Edd created an invaluable tool for our team.
M Smith
Design Systems Lead @ Vodafone
Edd is a very talented designer with great experience of delivering robust design vision at scale. He is a great collaborator and communicator when working with others as well as demonstrating design value.
Simon Buckland
UX Chapter Lead @ Vodafone
I had the pleasure of working with Edd at Vodafone, where he was a well-respected and highly valued member of the team. He played a key role in shaping the design culture, frequently contributing to huddles and sharing his expertise through insightful presentations.
Chris Mellish
Head of Design @ Vodafone
Projects
© 2025 Edd Hopkinson
Edd Hopkinson
Senior Designer
Menu
About me
Hey, I'm Edd.I’m a passionate digital designer with 17 years of experience. I explore creative ideas, craft digital experiences, and ask thoughtful questions to understand design challenges. I specialise in visual design, design systems, UI, and content design.
I started my career as a Creative on Wieden + Kennedy’s WK Side placement scheme before moving into digital. I’ve worked across agencies and in-house teams, supporting a broad range of household-name brands in retail, FMCG, tech, music, and more.
More recently, at Vodafone, I helped shape the digital design language and drive design system adoption across the business, aligning design teams to a shared design vision and improving consistency across the digital estate.
I’m a keen cyclist—either chasing KOMs outdoors or suffering on Zwift indoors. I’m also a has-been DJ, currently working on new music to make a comeback.
Brand I’ve worked with
Lateral MGMT
Vodafone
Morrisons
Which?
John Lewis
Visa
Dissaronno
Kiddicare
HTC
Travelodge
Emeco
Spitalfields Market
Bombtrack Bike Co.
Surreal & RawFunk
Typo DNB
References
Working with Edd at Vodafone has been exceptional. His design expertise truly shines in how he masterfully unified our brand elements into a comprehensive digital branding guide. By seamlessly integrating our reference designs, brand guidelines, and design system into one cohesive online resource, Edd created an invaluable tool for our team.
M Smith
Design Systems Lead @ Vodafone
Edd is a very talented designer with great experience of delivering robust design vision at scale. He is a great collaborator and communicator when working with others as well as demonstrating design value.
Simon Buckland
UX Chapter Lead @ Vodafone
I had the pleasure of working with Edd at Vodafone, where he was a well-respected and highly valued member of the team. He played a key role in shaping the design culture, frequently contributing to huddles and sharing his expertise through insightful presentations.
Chris Mellish
Head of Design @ Vodafone
Projects
© 2025 Edd Hopkinson
Edd Hopkinson
Senior Designer
About me
Hey, I'm Edd.I’m a passionate digital designer with 17 years of experience. I explore creative ideas, craft digital experiences, and ask thoughtful questions to understand design challenges. I specialise in visual design, design systems, UI, and content design.
I started my career as a Creative on Wieden + Kennedy’s WK Side placement scheme before moving into digital. I’ve worked across agencies and in-house teams, supporting a broad range of household-name brands in retail, FMCG, tech, music, and more.
More recently, at Vodafone, I helped shape the digital design language and drive design system adoption across the business, aligning design teams to a shared design vision and improving consistency across the digital estate.
I’m a keen cyclist—either chasing KOMs outdoors or suffering on Zwift indoors. I’m also a has-been DJ, currently working on new music to make a comeback.
Recent brands
Lateral MGMT
Vodafone
Morrisons
Which?
John Lewis
Visa
Dissaronno
Kiddicare
HTC
Travelodge
Emeco
Spitalfields Market
Bombtrack Bike Co.
Surreal & RawFunk
Typo DNB
References
Working with Edd at Vodafone has been exceptional. His design expertise truly shines in how he masterfully unified our brand elements into a comprehensive digital branding guide. By seamlessly integrating our reference designs, brand guidelines, and design system into one cohesive online resource, Edd created an invaluable tool for our team.
M Smith
Design Systems Lead @ Vodafone
Edd is a very talented designer with great experience of delivering robust design vision at scale. He is a great collaborator and communicator when working with others as well as demonstrating design value.
Simon Buckland
UX Chapter Lead @ Vodafone
I had the pleasure of working with Edd at Vodafone, where he was a well-respected and highly valued member of the team. He played a key role in shaping the design culture, frequently contributing to huddles and sharing his expertise through insightful presentations.
Chris Mellish
Head of Design @ Vodafone
Edd Hopkinson
Senior Designer
© 2025 Edd Hopkinson
Edd Hopkinson
Senior Designer
About me
Hey, I'm Edd.I’m a passionate digital designer with 17 years of experience. I explore creative ideas, craft digital experiences, and ask thoughtful questions to understand design challenges. I specialise in visual design, design systems, UI, and content design.
I started my career as a Creative on Wieden + Kennedy’s WK Side placement scheme before moving into digital. I’ve worked across agencies and in-house teams, supporting a broad range of household-name brands in retail, FMCG, tech, music, and more.
More recently, at Vodafone, I helped shape the digital design language and drive design system adoption across the business, aligning design teams to a shared design vision and improving consistency across the digital estate.
I’m a keen cyclist—either chasing KOMs outdoors or suffering on Zwift indoors. I’m also a has-been DJ, currently working on new music to make a comeback.
Recent brands
Lateral MGMT
Vodafone
Morrisons
Which?
John Lewis
Visa
Dissaronno
Kiddicare
HTC
Travelodge
Emeco
Spitalfields Market
Bombtrack Bike Co.
Surreal & RawFunk
Typo DNB
References
Working with Edd at Vodafone has been exceptional. His design expertise truly shines in how he masterfully unified our brand elements into a comprehensive digital branding guide. By seamlessly integrating our reference designs, brand guidelines, and design system into one cohesive online resource, Edd created an invaluable tool for our team.
M Smith
Design Systems Lead @ Vodafone
Edd is a very talented designer with great experience of delivering robust design vision at scale. He is a great collaborator and communicator when working with others as well as demonstrating design value.
Simon Buckland
UX Chapter Lead @ Vodafone
I had the pleasure of working with Edd at Vodafone, where he was a well-respected and highly valued member of the team. He played a key role in shaping the design culture, frequently contributing to huddles and sharing his expertise through insightful presentations.
Chris Mellish
Head of Design @ Vodafone
Edd Hopkinson
Senior Designer
© 2025 Edd Hopkinson
Edd Hopkinson
Senior Designer
About me
Hey, I'm Edd.I’m a passionate digital designer with 17 years of experience. I explore creative ideas, craft digital experiences, and ask thoughtful questions to understand design challenges. I specialise in visual design, design systems, UI, and content design.
I started my career as a Creative on Wieden + Kennedy’s WK Side placement scheme before moving into digital. I’ve worked across agencies and in-house teams, supporting a broad range of household-name brands in retail, FMCG, tech, music, and more.
More recently, at Vodafone, I helped shape the digital design language and drive design system adoption across the business, aligning design teams to a shared design vision and improving consistency across the digital estate.
I’m a keen cyclist—either chasing KOMs outdoors or suffering on Zwift indoors. I’m also a has-been DJ, currently working on new music to make a comeback.
Brand I’ve worked with
Lateral MGMT
Vodafone
Morrisons
Which?
John Lewis
Visa
Dissaronno
Kiddicare
HTC
Travelodge
Emeco
Spitalfields Market
Bombtrack Bike Co.
Surreal & RawFunk
Typo DNB
References
Working with Edd at Vodafone has been exceptional. His design expertise truly shines in how he masterfully unified our brand elements into a comprehensive digital branding guide. By seamlessly integrating our reference designs, brand guidelines, and design system into one cohesive online resource, Edd created an invaluable tool for our team.
M Smith
Design Systems Lead @ Vodafone
Edd is a very talented designer with great experience of delivering robust design vision at scale. He is a great collaborator and communicator when working with others as well as demonstrating design value.
Simon Buckland
UX Chapter Lead @ Vodafone
I had the pleasure of working with Edd at Vodafone, where he was a well-respected and highly valued member of the team. He played a key role in shaping the design culture, frequently contributing to huddles and sharing his expertise through insightful presentations.
Chris Mellish
Head of Design @ Vodafone
Edd Hopkinson
Senior Designer
© 2025 Edd Hopkinson